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Episode 115 — Growth Masters: LIVE From the #1 Law Firm Growth Conference on Earth

They are the leaders and industry changers on a warpath to greatness. When a conflict runs hot, they cool it down. They refocus attention, engage emotional resistance, and set aside ego. Time and again, they tap back into motivation to double down and work harder. They encourage teams to recalibrate and aim higher. These are the game changers.

For years, Crisp has brought together world-renowned thought leaders to create transformational experiences for the best in the game. Today, we look back at the highest-rated live sessions of conferences past — giving you premier access to the industry’s most iconic presentations.

Attention

Branding is little more than sustained attention. It is also the singular thing that grows any business and the hardest to attribute. Renowned marketing expert and best-selling author Gary Vaynerchuk is fascinated by attention — the way this asset is nurtured becomes the primary variable of what happens. To win the game, invest hours into understanding the current spaces of attention: TikTok, LinkedIn, and Blockchain.

Good Vibes

The secret to negotiation, transforming trauma and making us 31% smarter, according to neuroscience. When we are in a good mood, our brains have more capacity to operate and can give us the upper hand in negotiations, says former FBI International Hostage Negotiator and best-selling author Chris Voss. In this relaxed state, we see opportunities instead of challenges.

Workplace drama researcher Cy Wakeman calls this "flipping the toggle." When toggled down, the ego is in control, distorting reality and limiting viable options. The world is perceived as a horrible place. When toggled up? You're in your higher self — using all of your intelligence, more creative, accountable, collaborative, and inventive. These toggle positions are mutually exclusive.

So how can we go from “down” to “up” in the face of trauma and adversity? Emotional neutrality. Author of the best-selling book “The Miracle Morning,” Hal Elrod explains that every negative emotion is self-created by our resistance to our reality. To toggle up, sulk for five minutes, and then accept what you cannot change. Invite peace. Pick the emotion that will get you to the next step. Move forward.

Born a Lion

Motivation is fuel for success. A leader's motivation directly impacts the lives of those they love. World-renowned speaker Eric "ET" Thomas never intended to become a leader, but by giving 120% and doing whatever it took, he went from high school dropout to PhD influencing millions.

"You can have whatever you're willing to grind for." - Eric "ET" Thomas

As Founder and CEO of America's largest injuring law firm, John Morgan knows that this hunger for success is an insatiable desire — and when others say you can't, it really means that THEY won't. Never let someone else stop you from being great.

Links & Resources

Authors

Michael Mogill, Crisp, Gary Vaynerchuk, Chris Voss, Cy Wakeman, Hal Elrod, Eric "ET" Thomas, John Morgan